Country Feeling

Country Feeling is one of the oldest brands in Jeffreys Bay, but it stocks some fresh surf gear.

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country feeling


Operating hours


09:00 - 17:00


09:30 - 16:30


09:00 - 17:00


09:00 - 16:30


09:00 - 16:00


09:30 - 15:30


10:00 - 13:00

In the heart of Jeffreys Bay a legendary surf brand was born.

It’s a story of passion, innovation, and the pursuit of the perfect wave.

Today, we delve into the remarkable journey of Country Feeling, a brand that has become synonymous with the coastal way of life.

A Humble Beginning

The year was 1978 when Cheron, the visionary behind Country Feeling, returned to Jeffreys Bay after a transformative trip to India.

Armed with little more than a portable sewing machine and a profound love for the ocean, she embarked on a journey that would leave an indelible mark on the world of surfing and lifestyle apparel.

Cheron’s initial foray into the world of surf fashion was as humble as it gets.

She began by crafting boardshorts, the quintessential attire for the wave riders of Jeffreys Bay.

Trading Passion for Progress

In the early days, resources were limited, and capital scarce.

But Cheron’s unwavering determination drove her to make a unique proposition to the local surfers.

She offered her finely crafted shorts, shirts, and other seaside gear in exchange for their assistance in a monumental endeavor – the transformation of a matchbox-sized garage into the first-ever Jeffreys Bay Surf shop.

It was a partnership forged in the crucible of passion.

Surf enthusiasts turned builders, and Cheron turned designer and entrepreneur.

Together, they brought to life a space where surfers could not only find the latest gear but also a sense of belonging, a place where the surf culture thrived.

A Journey of 27 Years

Fast forward 27 years, and the seeds sown on that iconic beach in Jeffreys Bay have blossomed into a legacy.

Country Feeling has transcended being merely a surf brand; it has become a way of life.

A lifestyle and surfing brand that encapsulates the very essence of coastal living.

From those early boardshorts, Country Feeling has expanded its range to encompass a wide array of apparel and accessories that reflect the soul of the ocean and the spirit of adventure.

Each piece carries with it the heritage of the surf, the sun, and the sand.

A Unique Lifestyle & Surfing Brand

Country Feeling is not just a brand; it’s a reflection of the values that have guided Cheron’s journey from the beginning.

It’s about embracing the beauty of the sea, the thrill of the waves, and the camaraderie of the surf community.

It’s about celebrating the coastal way of life.

Today, when you wear a piece from Country Feeling, you carry with you a piece of that history.

You become part of a legacy that has its roots in the sand and its heart in the surf.

It’s a brand that transcends fashion trends, and it’s a testament to the enduring allure of the ocean.

As we gaze upon the waves of Jeffreys Bay, let’s take a moment to appreciate the incredible journey of Country Feeling.

From one portable sewing machine to an iconic lifestyle and surfing brand, it’s a story that reminds us of the boundless possibilities that await when passion and vision unite.

So, whether you’re riding the waves or simply basking in the coastal vibe, know that Country Feeling is more than a brand – it’s a lifestyle, a legacy, and a celebration of the endless beauty of our coastal haven.